- A CoinShares survey published October 5, 2026 found that a majority of affluent investors across seven major markets now hold digital assets
- A companion Visa survey released the same day pointed to rising consumer interest in stablecoins, including notable projected adoption in the Asia-Pacific region
- The two surveys together point to digital asset ownership moving from a niche, early-adopter phenomenon toward mainstream acceptance among wealthier household segments
CoinShares published survey results on GlobeNewswire on October 5, 2026 finding that digital assets are now held by a majority of affluent investors across seven major markets surveyed, a milestone the firm frames as evidence that crypto ownership has moved well beyond its early retail-trader origins into mainstream wealth management portfolios.
The survey work arrived alongside a companion study from Visa, released the same day, examining stablecoin awareness and adoption intent among both everyday consumers and wealthier investors. Visa’s findings pointed to meaningfully higher projected stablecoin usage over the next several years, with notably strong interest recorded among respondents in the Asia-Pacific region, where stablecoins have increasingly been positioned as a practical tool for cross-border payments and remittances rather than purely a speculative asset.
Taken together, the two surveys suggest that digital asset adoption among wealthier households has crossed a threshold where holding some form of crypto exposure, whether bitcoin, ether, or stablecoins, is becoming closer to a default allocation choice rather than an outlier position. For CoinShares, a firm whose business spans digital asset investment products and research, the finding reinforces the investment case for continued product development targeting the wealth management channel specifically.
For Visa, whose core payments business increasingly intersects with stablecoin settlement and crypto-linked card products, rising consumer and affluent-investor interest in stablecoins supports the company’s own strategic push into blockchain-based payment rails. Visa has spent the past several years building infrastructure and partnerships aimed at letting stablecoins settle transactions across its network, a bet that depends heavily on exactly the kind of mainstream adoption trend the new survey data describes.
The timing of both surveys, published the same day and widely covered together, points to a coordinated effort by the two firms to put fresh data behind the broader narrative that crypto and stablecoin adoption is accelerating among the demographic with the most discretionary capital to deploy. For market participants and policymakers alike, survey-based evidence of this kind offers a useful, if imperfect, gauge of sentiment and adoption trends that complements the harder on-chain and exchange-volume data typically used to track crypto market growth.
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