Web Traffic of Centralized Cryptocurrency Exchanges – March 2026

March 2026 web traffic data for centralized cryptocurrency exchanges (CEXs) reveals a sharply bifurcated landscape where a few platforms post explosive growth while others endure double‑digit declines. Binance and MEXC continue to lead by absolute visits, but up‑and‑coming venues like Bitget and Phemex are closing the gap through aggressive regional expansion. At the same time, concentration at the country level remains intense in markets such as Korea, India, Algeria, and the Netherlands, confirming that local regulation and fiat access still heavily influence where users trade.This trend also builds on patterns observed in CEX Web Traffic in February 2026, where early signs of divergence in exchange performance first emerged.

Top exchanges by monthly web traffic

The March 2026 leaderboard is based on estimated total visits and month‑on‑month (MoM) percentage change for 23 centralized exchanges. While Binance retains the top spot, the combination of rapid growth at MEXC, Bitget, and Phemex, and declines at KuCoin, Bitvavo, and Korean majors, points to a rotation in user attention rather than a uniform trend.

Top 10 by March 2026 visits

Binance recorded about 42.22M visits in march 2026, with a slight ‑2.28% MoM decline.
MEXC reached roughly 37.21M visits, backed by a strong 11.56% MoM increase.
Coinbase saw around 24.42M visits, but traffic slipped ‑8.57% MoM.
OKX generated about 24.20M visits and achieved 4.82% MoM growth.
Bitget attracted roughly 18.84M visits, posting a solid 17.15% MoM rise.
KuCoin logged about 15.69M visits, with a notable ‑14.06% MoM drop.
Phemex reached around 14.24M visits, surging 65.15% MoM.
Gate saw approximately 13.80M visits, alongside a ‑5.69% MoM decline.
Bybit recorded about 12.76M visits, with a marginal 0.91% MoM increase.
BitMart had roughly 12.52M visits, growing 1.86% MoM.

Binance tops the ranking with 42.22M visits but records a modest 2.28% MoM decline, signaling maturity rather than outflow panic. MEXC follows with 37.21M visits and a healthy 11.56% MoM increase, confirming its status as the leading high‑growth challenger among large CEXs. Coinbase and OKX sit in a narrow band around 24M visits, but OKX is trending upward while Coinbase continues to retrace, reflecting differing user sentiment between US‑regulated and globally focused venues. Bitget and Phemex stand out in the mid‑tier: both have lower absolute traffic than the top four, but their double‑digit and even high‑double‑digit growth rates hint at a structural gain in market share.

Top Exchanges By Traffic ( Similarweb Data)

Momentum analysis: MoM traffic gainers and losers

Strong MoM gainers

Phemex (+65.15%) – Phemex posts the most dramatic surge in the sample, reaching 14.24M visits, with traffic primarily from Russia (16.41%), the Republic of Korea (12.29%), Germany (7.88%), Turkey (6.14%), and the United Kingdom (5.29%).
Bitget (+17.15%) – At 18.84M visits, Bitget’s user base is anchored in India (10.54%), the United States (6.54%), Indonesia (5.41%), Germany (5.34%), and Russia (5.06%), illustrating its appeal across both Asian and Western audiences.
MEXC (+11.56%) – MEXC’s 37.21M visits are heavily skewed toward Algeria (62.56%) and Morocco (5.33%), with Vietnam (4.06%), India (2.34%), and the Republic of Korea (2.22%) adding further depth in key emerging markets.
OKX (+4.82%) – OKX shows steady momentum with 24.20M visits, drawing users from the United States (9.41%), Japan (8.27%), Vietnam (7.22%), Brazil (6.86%), and Turkey (5.59%).
BitMart (+1.86%), Bitstamp (+1.76%), Kraken (+2.34%), Gemini (+0.48%), HTX (+3.65%), and Bullish (+1.85%) – These exchanges register smaller but still positive MoM gains, reflecting resilient pockets of demand in the US, Europe, and selective emerging markets.

Sharp MoM decliners

Bitvavo (-26.06%) – Bitvavo’s 2.472M visits, 70.79% of which come from the Netherlands, hinting at a cooling domestic retail cycle or increased competition from other EU‑focused venues.
BingX (-14.51%) and KuCoin (-14.06%) – Both exchanges post double‑digit pullbacks; BingX traffic is concentrated in Ukraine (16.76%), Argentina (11.63%), Turkey (11.34%), Kazakhstan (10.78%), and Australia (9.69%), while KuCoin’s audience spans Turkey (4.79%), the United States (4.62%), the Philippines (4.54%), Azerbaijan (3.87%), and Singapore (3.62%).
Upbit (-21.49%) and Bithumb (-10.39%) – Korea’s leading exchanges both suffer sizable declines despite retaining extremely high home‑market concentration, suggesting a normalization in trading intensity after previous spikes.
Coinbase (-8.57%), Crypto.com (-9.62%), and CoinDCX (-9.27%) – Major on‑ramp platforms in the United States and India see noticeable traffic drops, consistent with softer retail flows into spot markets and a possible shift toward derivatives‑oriented or offshore exchanges.

Regional patterns and country‑level concentration

The March 2026 highlights several clear regional archetypes: deeply local incumbents, US‑anchored regulated venues, emerging‑market specialists, and globally diversified platforms with no single dominant country. These patterns underscore how legal frameworks, fiat channels, and local branding shape web traffic far more than raw liquidity metrics alone.

Korea‑centric exchanges

Upbit – 97.69% of traffic comes from the Republic of Korea, with minor shares from Indonesia (0.45%), Australia (0.39%), Thailand (0.16%), and the United States (0.14%), emphasizing its role as a single‑market leader.
Bithumb – 98.22% of visits are Korean, with small contributions from Indonesia (0.27%), the United States (0.16%), Vietnam (0.15%), and Canada (0.09%), making it similarly hyper‑local.
Bitfinex (Asia‑tilted niche) – Bitfinex’s audience is led by the Republic of Korea (10.67%), Taiwan (9.44%), Russia (7.01%), Thailand (5.07%), and South Africa (4.16%), highlighting a focused but globally distributed trader base.

US‑anchored, regulated venues

Coinbase – 69.31% of visits originate in the United States, followed by the United Kingdom (5.03%), Canada (2.41%), Germany (2.26%), and France (2.22%), consistent with its position as the primary regulated US exchange.
Kraken – Kraken’s traffic is diversified across the United States (37.36%), the United Kingdom (12.26%), Canada (5.73%), France (5.18%), and Germany (4.17%), forming a strong transatlantic footprint.
Gemini – 48.21% of visits come from the United States, with India (4.13%), the United Kingdom (2.39%), Uruguay (2.23%), and the Republic of Korea (1.89%) representing a smaller but varied international tail.
Crypto.com – 46.86% of traffic is US‑based, followed by the United Kingdom (5.26%), Canada (4.47%), Germany (2.77%), and France (2.30%), reflecting its global but still US‑centric app and card user base.

Emerging‑market champions

MEXC – With 62.56% of traffic from Algeria and 5.33% from Morocco, plus Vietnam (4.06%), India (2.34%), and the Republic of Korea (2.22%), MEXC is firmly rooted in emerging‑market retail adoption.
CoinDCX – 76.24% of visits originate from India, with the United States (6.79%), Saudi Arabia (1.56%), Indonesia (1.46%), and Canada (1.09%) forming the remainder, confirming its role as a leading Indian on‑ramp.
Bitvavo – 70.79% of traffic comes from the Netherlands, followed by Germany (9.21%), Belgium (5.50%), France (2.54%), and Spain (2.13%), underscoring its strong Benelux and broader European retail base despite the March pullback.
Bullish – Although still small in total visits (87,148), Bullish shows an emerging‑market skew with the United States (9.78%), Nigeria (7.65%), India (6.24%), Vietnam (5.69%), and the United Kingdom (4.53%) among its top countries.

Globally diversified platforms

Binance – Binance’s traffic spans the Republic of Korea (7.36%), India (6.85%), Turkey (6.57%), Brazil (6.00%), and Ukraine (5.11%), with no single market dominating, mirroring its role as the default global CEX for many users.
OKX – OKX splits its audience across the United States (9.41%), Japan (8.27%), Vietnam (7.22%), Brazil (6.86%), and Turkey (5.59%), showing a mix of developed and high‑growth regions.
KuCoin – KuCoin’s user base is distributed among Turkey (4.79%), the United States (4.62%), the Philippines (4.54%), Azerbaijan (3.87%), and Singapore (3.62%), reinforcing its positioning as a global altcoin and derivatives venue.
Gate, LBank, BingX, BitMart – These exchanges exhibit broad exposure across Asia, Eastern Europe, and Latin America, suggesting that multi‑platform usage and cross‑exchange arbitrage remain common behavior among active traders.

References

A downloadable dataset for Web Traffic of Centralized Cryptocurrency Exchanges – March 2026 is available on GitHub.