February 2026 web traffic across leading centralized exchanges (CEXs) remained heavily concentrated around a few major platforms, with Binance, MEXC, Coinbase, OKX, and KuCoin attracting the largest visit volumes. Despite this concentration at the top, momentum was highly uneven, as many large exchanges recorded month‑on‑month (MoM) declines while a small group of regional or emerging‑market‑focused platforms posted strong growth. Traffic distribution by country underscores a multi‑polar landscape where some exchanges serve global audiences, while others are tightly localized around single markets such as Korea, India, Algeria, or the Netherlands.
Top exchanges by monthly web traffic
The February 2026 leaderboard, measured by estimated total visits, shows a clear hierarchy among the 23 exchanges.
Top 10 by February 2026 visits
Binance remains the largest CEX by web traffic with 43.20M visits in February 2026, even after a notable -10.28% MoM decline. MEXC stands out as the most rapidly growing large exchange, posting 33.35M visits alongside a striking 71.97% MoM increase that propels it into second place by traffic. Coinbase, OKX, and KuCoin complete the top five, each registering only mild to moderate MoM declines that suggest relatively stable but not expanding web engagement.
In contrast, mid-tier leaders such as Bitget, Gate, LBank, BitMart, and Bybit show more pronounced pressure, with double-digit declines for Gate and Bybit in particular. This divergence between rising platforms like MEXC and flattening incumbents frames competition not just around brand recognition or listings, but also around acquisition in specific high-growth regions a pattern also highlighted in the Crypto Exchange Token Listings Report 2025.
Momentum analysis: MoM traffic gainers and losers
Beyond absolute traffic, MoM percentage change provides a clearer view of which platforms are gaining or losing user attention during February 2026.
Strong MoM gainers
- MEXC (+71.97%) – The standout mover, with a surge in visits to 33.35M, driven primarily by traffic from Algeria and Morocco.
- Upbit (+20.87%) – Solid growth to 8.564M visits, reinforcing its dominance in the Korean market.
- CoinDCX (+9.64%) – Web traffic rose to 1.690M visits, reflecting increasing engagement from Indian users.
- Bitfinex (+3.73%) – A smaller base, but positive growth to roughly 0.633M visits.
- Bitstamp (+0.43%) – Slight but positive momentum at about 0.675M visits.
Sharp MoM decliners
- BingX (-41.00%) – One of the steepest drops, down to 9.713M visits despite a diversified regional footprint in Brazil, Ukraine, Australia, Turkey, and Argentina.
- HTX (-36.47%) – Traffic fell to 2.110M visits, with key markets spanning Russia, Ukraine, Brazil, India, and Pakistan.
- Crypto.com (-30.36%) – Down to 3.790M visits, largely from the United States and other developed markets.
- Kraken (-19.60%) – Visits declined to 6.727M, with a strong presence in the US, UK, Canada, Germany, and France.
- Gate (-17.47%) and Bybit (-18.13%) – Both saw significant two‑digit declines while still ranking in the top traffic cohort.
Regional patterns and country‑level concentration
The country‑level breakdown in your file highlights clear differentiation between globally diversified exchanges and highly localized platforms.
Korea‑centric exchanges
- Upbit: 98.33% of its February traffic originates from the Republic of Korea, with only marginal shares from Indonesia (0.34%), Australia (0.18%), the United States (0.17%), and Japan (0.09%).
- Bithumb: 98.34% of visits come from the Republic of Korea, with small contributions from Vietnam (0.24%), the United States (0.22%), Singapore (0.11%), and Indonesia (0.11%).
US‑anchored, regulated venues
- Coinbase: 69.62% of web traffic from the United States, followed by the United Kingdom (4.81%), Germany (2.27%), Canada (2.20%), and France (2.08%).
- Kraken: 33.80% from the United States, 13.76% from the United Kingdom, 6.24% from Canada, 5.74% from Germany, and 5.17% from France.
- Gemini: 51.13% of visits from the United States, with India (3.71%), the United Kingdom (2.88%), Uruguay (2.30%), and Singapore (2.22%) as secondary markets.
Emerging‑market champions
- MEXC: 54.80% of traffic comes from Algeria and 8.91% from Morocco, supplemented by Republic of Korea (4.07%), India (2.69%), and Japan (2.28%).
- CoinDCX: 79.70% of web visits originate from India, with smaller shares from the United States (4.65%), Indonesia (1.84%), Pakistan (1.15%), and Canada (1.09%).
- Bitvavo: 70.24% of traffic is from the Netherlands, followed by Germany (9.37%), Belgium (5.71%), France (2.68%), and Spain (2.45%).
- LBank: 13.19% from China, 7.20% from the Philippines, 6.99% from Azerbaijan, 5.42% from Singapore, and 3.64% from the United States.
Globally diversified platforms
- Binance: Leading markets include the Republic of Korea (7.74%), India (6.51%), Brazil (6.36%), Turkey (6.27%), and Vietnam (4.97%), with no single country dominating.
- OKX: Major contributors include the United States (10.26%), Brazil (9.00%), Japan (7.50%), Vietnam (6.08%), and Turkey (4.20%).
- KuCoin: Traffic is distributed across the United States (11.28%), India (6.93%), Singapore (5.56%), China (5.40%), and the Philippines (3.41%).
References
A downloadable dataset for Web Traffic of Centralized Cryptocurrency Exchanges – February 2026 is available on GitHub.
