Meta Launches USDC Creator Payments on Solana and Polygon, Expands to 160+ Markets

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• Meta launches USDC payouts for creators in Colombia and the Philippines
• Payments are sent to crypto wallets on Solana and Polygon
• No built-in fiat conversion; external exchanges required
• Expansion planned to 160+ markets
• Facebook paid creators nearly $3 billion in 2025

Meta Rolls Out USDC Creator Payments

US tech company Meta has introduced stablecoin-based payouts for creators on its platforms in Colombia and the Philippines. Eligible users can opt to receive earnings in USD Coin (USDC), with payments sent directly to third-party crypto wallets.

The payout system operates on the Solana and Polygon blockchains. Creators must use external exchanges to convert USDC into fiat currency, as Meta does not provide an integrated conversion option. The company also stated it may issue payments through alternative methods in cases of technical issues or unforeseen circumstances.

Expansion Plans and Creator Ecosystem

The rollout is currently limited to select creators in Colombia and the Philippines. Polygon stated that the service is expected to expand to more than 160 markets. According to Polygon, users benefit from faster settlement and access to dollar-denominated assets through USDC payouts.

Meta’s creator ecosystem includes influencers, educators, and entertainers who earn income through content on platforms such as Facebook and Instagram. The company reported that Facebook paid nearly $3 billion to creators in 2025, representing a 35% increase compared to the previous year.

Stablecoin Market and Previous Project

USDC, issued by Circle, is the second-largest stablecoin by market capitalization, with over $77.3 billion. Tether’s USDt remains the largest, with a market capitalization of $189.4 billion.

The new payout system follows Meta’s earlier attempt to launch a stablecoin project, Diem, which was discontinued in 2022. The project faced regulatory challenges, including concerns related to privacy, financial stability, and consumer protection. Meta confirmed at the time that the project could not proceed following discussions with regulators, and its assets were sold to Silvergate Capital Corporation.

Stablecoins continue to be a significant use case in the crypto sector. Industry participants, including crypto custody providers, have indicated that financial institutions are increasingly engaging with infrastructure partners to support stablecoin adoption.

FAQs

1. How do creators receive USDC payouts from Meta?
Creators receive payments directly into their linked third-party crypto wallets on supported blockchains.

2. Which blockchains support Meta’s USDC payouts?
The payouts are supported on the Solana and Polygon networks.

3. Is the USDC payout feature available globally?
No, it is currently limited to select creators in Colombia and the Philippines, with expansion planned.

4. Does Meta guarantee USDC payouts in all cases?
No, Meta may issue payments through alternative methods in case of technical issues or unforeseen circumstances.

Source: Official Meta Business Help documentation