Polymarket has entered a partnership with crypto brokerage Blockchain.com to expand access to blockchain-based prediction markets during the 2026 FIFA World Cup, with the new feature scheduled to launch alongside the tournament’s semifinal matches. The integration will allow eligible Blockchain.com users to trade prediction market contracts without leaving the company’s application, marking one of the most prominent collaborations between a crypto brokerage and a decentralized prediction market platform.
The rollout will initially be limited to users in eligible jurisdictions, including the European Union. Users in the United States will not have access to the feature at launch because of existing regulatory restrictions surrounding prediction markets, highlighting ongoing Polymarket US restrictions.
⚽ Prediction markets, powered by @Polymarket, are now available in the Blockchain app. pic.twitter.com/l93ILZsVvO
— Blockchain (@blockchain) July 14, 2026
Blockchain announced that prediction markets powered by Polymarket are now integrated into the Blockchain app. The rollout enables eligible users to access Polymarket’s event-based prediction markets directly within the app, beginning with markets tied to the 2026 FIFA World Cup semifinals. The feature is currently unavailable to users in the United States due to regulatory restrictions.
Partnership expands access to prediction markets
The integration enables Blockchain.com customers to participate in markets tied to real-world events directly from their existing crypto accounts instead of using a separate platform. Prediction markets allow participants to trade contracts whose value changes according to the perceived probability of an event occurring, such as the outcome of a football match.
The partnership represents a broader effort by crypto companies to incorporate additional financial products into existing trading platforms. Rather than limiting users to digital asset trading, firms are increasingly exploring services linked to real-world events, sports and economic developments.
Key takeaways
- Blockchain.com has partnered with Polymarket to integrate prediction markets into its platform.
- The feature is launching alongside the 2026 FIFA World Cup semifinals.
- Eligible users will be able to access prediction markets directly within the Blockchain.com app.
- The initial rollout includes eligible European markets.
- U.S. users are excluded from the launch because the service is not currently available there.
World Cup provides high-profile launch opportunity
The timing of the launch coincides with one of the most watched sporting events globally, giving both companies an opportunity to introduce prediction markets during a period of elevated user engagement. Sporting events have become one of the fastest-growing categories for blockchain-based prediction markets as users increasingly trade contracts linked to match outcomes and tournament results.
Industry analysts have noted that major sporting events generate significantly higher activity on prediction market platforms than typical news-driven markets, making international tournaments a natural testing ground for new products.
Regulation continues to shape expansion
Although the partnership broadens access in some regions, regulatory differences remain a key factor in determining where prediction market products can operate, particularly as legal developments such as the Polymarket lawsuit continue to draw attention to the regulatory landscape. The exclusion of U.S. users from the rollout reflects the differing legal treatment of event contracts across jurisdictions, with companies continuing to tailor product availability based on local rules.
The latest collaboration highlights a growing trend of crypto firms integrating blockchain-based financial applications into mainstream trading platforms. Whether similar partnerships expand into additional markets will likely depend on regulatory developments and user adoption after the World Cup launch.
