Strive Allocates $50 Million to Strategy’s STRC Preferred Stock as Institutional Treasury Adoption Grows

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• Strive allocated $50 million over one-third of its corporate treasury to Strategy’s STRC preferred stock.
• The move reflects growing institutional adoption of digital credit instruments.
• STRC recorded $409 million in daily trading volume, its highest ever, with 30-day volatility falling to 3%.
• Companies including Prevalon Energy, Anchorage Digital, and OranjeBTC have also added STRC to their treasuries.

Strive Allocates $50M to Strategy’s STRC

Strategy Inc. announced that asset management firm Strive, Inc. has allocated $50 million to STRC, the company’s Variable Rate Series A Perpetual Stretch Preferred Stock. The investment represents more than one-third of Strive’s corporate treasury reserves.

The move marks the latest example of institutional adoption of Strategy’s financial instruments designed to provide exposure to its Bitcoin-focused capital strategy while offering yield-based returns. Strategy CEO Phong Le said the investment highlights continued momentum among institutions integrating the product into treasury management.

According to Le, several organizations including Prevalon Energy, Anchorage Digital, and OranjeBTC have already incorporated STRC into their corporate treasuries.

Institutional Interest in Digital Credit Products

Strategy describes STRC as part of a broader category of financial instruments it refers to as “Digital Credit.” These instruments are designed to combine yield potential with exposure to Bitcoin-related financial strategies.

Le noted that STRC recently reached $409 million in daily trading volume, the highest in its history. At the same time, the product’s 30-day volatility declined to approximately 3%, its lowest recorded level to date. The company views these metrics as signs of growing liquidity and market stability for the instrument.

Strive’s Treasury Strategy

Strive Chairman and CEO Matt Cole said the decision to allocate funds to STRC was driven by the company’s strategy of optimizing treasury reserves.

Cole explained that many institutions hold large U.S. dollar reserves to meet dividend payments and maintain operational liquidity. Instead of leaving those reserves in traditional money market funds with relatively low yields, Strive believes allocating a portion to higher-yield instruments such as STRC can improve returns while maintaining liquidity. Strive’s March 2026 SATA update outlines the company’s strategy to expand its Bitcoin treasury and optimize capital allocation using preferred equity instruments like SATA

Cole added that institutional demand for double-digit yield financial products, including STRC and other digital credit instruments like SATA, remains significant. The evaluation of STRC was conducted independently by Strive’s management team and board as part of the firm’s broader treasury management strategy.

Strategy’s Bitcoin Treasury Model

Strategy Inc., known for its large Bitcoin treasury, describes itself as the world’s largest Bitcoin treasury company. The firm combines active management of its Bitcoin holdings with the development of financial products linked to digital assets. In addition to its crypto-focused capital strategies, Strategy also operates a global business in AI-powered enterprise analytics software, which the company says supports its long-term value creation strategy across both software and digital asset markets. Recently, Strategy expanded its Bitcoin treasury by acquiring 17,994 BTC for approximately $1.28 billion, bringing its total holdings to 738,731 BTC.