Trump Memecoin Buyers Lost $3.8B While He Earned $636M

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President Donald Trump’s official memecoin, $TRUMP, has delivered massive financial gains to the president and his associated entities, even as nearly one million investors, many of them his supporters, have suffered heavy losses, according to blockchain data and financial disclosures.

Trump’s 2025 financial disclosure, the president received a $636 million payout linked to the $TRUMP memecoin. The filing further revealed at least $1.4 billion in total crypto-related income during the period, largely from licensing deals and token sales connected to the memecoin and the family-backed World Liberty Financial (WLFI) project.

According to onchain analytics tracked through the end of June 2026, 988,905 wallets, or roughly two out of every three buyers, have lost money on the $TRUMP token. The figures include both realized losses from wallets that sold below cost and unrealized losses for holders whose tokens remain worth less than their purchase price.

The wallet profit and loss estimates are based on Nansen’s on-chain analytics through the end of June 2026. The totals combine realized losses from completed sales with unrealized losses for wallets that continue to hold $TRUMP tokens below their average purchase price.

• 988,905 wallets, about two out of three buyers, are currently at a loss on $TRUMP.
• Total combined losses across these wallets reach $3.81 billion.
• Among a 30 day sample of top traders, the most profitable 25 wallets realized gains ranging from around $1,600 to $12,700, with most having fully exited their position.
• The 25 wallets with the largest losses in that same sample show losses ranging from about $11,000 to $272,900, many at losses of 90 percent or more.
• Several large holders remain underwater with significant unrealized losses, including individual wallets down more than $270,000 and $113,000.
• Many losing wallets bought in at much higher prices and are still holding positions down between 60 and 97 percent.

$TRUMP traded at $1.78, down 93.9% from its all-time high, while $WLFI traded at $0.05632 (down 75.9%) and $MELANIA at $0.08287 (down 98.9%). The sharp declines are consistent with on-chain data showing that many retail investors remain at a loss, while a relatively small group of early participants and affiliated entities realized significant gains.

Trader Outcomes Snapshot (30 Days)

While a relatively small number of early participants and active traders recorded profits, the broader wallet data shows that most buyers entered the market at significantly higher prices. As the token declined from its peak, losses became concentrated among long-term holders who continued to hold their positions through the downturn.

How the Gains and Losses Occurred

Unlike retail investors who bought at higher prices and held through the decline, Trump and associated entities benefited from revenue streams including transaction fees, licensing agreements, and initial token sales.

Promotion by Trump on his Truth Social platform encouraged supporters to purchase the token, framing it as a way to “join the community.”

The contrast highlights how token creators and affiliated entities can generate revenue through initial token sales, licensing arrangements, and transaction-related income, while secondary market participants remain exposed to price volatility after trading begins.

One investor interviewed by The New York Times, Nicholas Pinto, said he invested around $500,000 after supporting Trump in the 2024 election and lost nearly half of that amount. He described the project as feeling like “almost a legal scam,” citing the president’s public endorsements as a factor in building buyer confidence.

Trump Responds to Criticism

When asked about the $1.4 billion crypto windfall, Trump stated there was “nothing wrong” with earning money from digital assets and insisted he had no plans to distance himself or his family from their crypto businesses. White House spokeswoman Anna Kelly echoed this position, stating that Trump had made the United States the “crypto capital of the world” and that his actions were taken in the interest of the American people.

Political Backlash and Calls for Regulation

The disclosures have intensified political debate in Washington. Senator Kirsten Gillibrand recently renewed her call for ethics rules that would prohibit government officials and their spouses from creating or promoting crypto memecoins while Congress considers the CLARITY Act.

The $TRUMP memecoin is not the only Trump-linked project facing scrutiny. Nansen data on World Liberty Financial’s WLFI token shows that 85% of tracked wallets are also recording losses, with combined net losses of approximately $83 million against $23 million in profits.

It’s important to note that on-chain wallet performance reflects blockchain activity rather than verified individual identities. Profit and loss estimates are calculated at the wallet level and include both realized and unrealized positions, meaning the figures may change as market prices fluctuate.

At the time of writing (2:30 PM UTC), the $TRUMP token was trading around $1.78, approximately 93.9% below its all-time high. The token’s performance underscores the high-risk nature of speculative memecoin investing, where early participants may benefit while many later buyers remain exposed to substantial market losses.