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BlackRock, Visa and Coinbase Rally Behind Open USD as Stablecoin Competition Enters a New Phase

Open USD enters the stablecoin market with backing from more than 140 financial, technology and crypto companies, signaling a growing shift toward consortium-governed digital payment infrastructure.

Ilampirai Arivazhagan by Ilampirai Arivazhagan
July 1, 2026
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BlackRock, Visa and Coinbase Rally Behind Open USD as Stablecoin Competition Enters a New Phase
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The race to build the next generation of stablecoin infrastructure intensified this week after more than 140 companies spanning banking, payments, technology and digital assets formally lined up behind Open USD, a new dollar-backed stablecoin designed for enterprise-scale payments.

Open Standard unveiled the initiative, the industry’s attention has shifted from the announcement itself to what it represents: one of the largest cross-industry alliances yet attempting to reshape how stablecoins are governed, monetized and adopted by businesses worldwide.

Unlike previous launches led by a single issuer, Open USD is being introduced as a consortium-backed network whose members include payment giants Visa, Mastercard and Stripe, investment manager BlackRock, technology companies including Google and Shopify, major banks such as Standard Chartered and DBS, and crypto firms including Coinbase, Ripple, Fireblocks and MetaMask.

https://t.co/NrHlvge3LG

— Open Standard (@openstandard) June 30, 2026


Open Standard announced Open USD on June 30 as an enterprise-focused stablecoin designed for low-cost, high-volume global payments.

A shift from issuer economics to ecosystem economics

For years, the stablecoin business has largely revolved around issuing digital dollars backed by cash and short-term U.S. Treasury securities. While users benefited from fast blockchain-based payments, reserve income primarily flowed to the issuing company.

Open Standard is attempting to rewrite that model. According to the company, Open USD will allow participating businesses to mint and redeem tokens without fees or volume limits. More significantly, nearly all revenue generated from reserve assets will be returned to ecosystem partners after operational costs are deducted, while governance will be shared through an independent board representing participating organizations rather than controlled by a single issuer. That approach aims to make financial institutions, payment providers and fintech companies direct economic stakeholders instead of simply distribution partners.

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Why the timing matters

The launch arrives as stablecoins move deeper into mainstream finance. Banks are expanding blockchain settlement capabilities, payment companies are integrating stablecoin rails into cross-border transfers, and regulators in several jurisdictions have introduced clearer frameworks for fiat-backed digital assets. In the United States, the recently enacted GENIUS Act has added further regulatory momentum to institutional stablecoin adoption.

Rather than competing only with established tokens such as USDT and USDC, Open USD is positioning itself as shared financial infrastructure that multiple institutions can help operate and commercialize. That strategy also reflects a broader industry trend: network effects are becoming as valuable as the token itself.

A cross-industry alliance takes shape

The consortium spans nearly every segment of digital payments. Payment networks include Visa, Mastercard, American Express, Discover, Adyen and Fiserv. Banking participants include BlackRock, BNY, Standard Chartered, DBS, BBVA and Commonwealth Bank of Australia. Technology firms such as Google, IBM, Shopify and Cloudflare have also joined alongside crypto infrastructure providers including Coinbase, Fireblocks, Anchorage Digital, Ripple, Solana, Polygon and Aave.

The breadth of participation suggests many institutions are increasingly willing to collaborate on common settlement infrastructure instead of developing proprietary stablecoin ecosystems. It also highlights the accelerating market for stablecoin payment solutions capable of supporting global commerce at enterprise scale.

Execution now becomes the biggest test

While the partner list has attracted widespread attention, several operational questions remain unanswered. Open Standard has said Open USD is expected to launch later this year, but details including its initial blockchain networks, reserve custodian, issuance mechanics and regulatory licensing are expected closer to launch. Those details will likely determine whether the consortium can convert corporate endorsements into meaningful payment volume.

What to watch next

The announcement marks a significant milestone for institutional stablecoins, but the next phase will be measured by execution rather than partner count.

Investors and industry participants will be watching for:

  • Launch timeline and supported blockchain networks.
  • Reserve management, custody and independent audit arrangements.
  • Regulatory approvals across key jurisdictions.
  • Commercial integrations by payment providers and financial institutions.
  • Whether Open USD complements or meaningfully challenges dominant stablecoins such as USDT and USDC.

For now, Open USD has succeeded in assembling one of the largest alliances the stablecoin industry has seen. The real competition begins when businesses decide which digital dollar they choose to move billions of dollars across global payment networks.

Disclaimer: Cryip is an independent media and research outlet providing news, data, and analysis on the cryptocurrency industry. Content is for informational and research purposes only and does not constitute financial, legal, tax, or investment advice. Cryptocurrency markets are volatile and past performance is not indicative of future results. References to specific assets, platforms, or incidents are for journalistic purposes only and do not imply endorsement, and readers assume full responsibility for their decisions.
Tags: BlackRockCoinbaseVisa

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