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Michael Saylor “The Orange March Continues” Hints at More Strategy Bitcoin Purchases

Michael Saylor's "The Orange March Continues" update hints at more Bitcoin buys for Strategy as treasury holds steady at 761,068 BTC.

Prathi Kalpa by Prathi Kalpa
March 22, 2026
in Market Updates
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Michael Saylor, Executive Chairman of Strategy (formerly MicroStrategy), confirmed ongoing Bitcoin purchases with a brief post on X today: “The Orange March Continues.”

Strategy now holds 761,068 BTC, acquired at an average price of $75,696 per coin for a total cost basis of approximately $57.61 billion. The current value of the treasury stands at $52.36 billion, reflecting an unrealized loss of –9.12% (about $5.25 billion) amid recent market conditions.

The update follows Strategy’s largest Bitcoin acquisition of 2026 so far: 22,337 BTC purchased for roughly $1.57 billion (average price ~$70,194) between March 9-15. That transaction, funded mainly through sales of the company’s STRC perpetual preferred shares along with common stock, pushed holdings past 750,000 BTC.

Michael Saylor: “The Orange March Continues”
Michael Saylor: “The Orange March Continues” Tweet Pic

Saylor’s post includes a visual timeline of the company’s buys since 2020, marked by orange dots representing each purchase tranche. The phrase “Orange March” echoes his earlier March caption “Stretch the Orange Dots,” signaling continued aggressive accumulation despite short-term price pressure.

Strategy remains the largest corporate Bitcoin holder worldwide, controlling a significant portion of the total supply. The company has made multiple weekly purchases in 2026, staying well ahead of prior annual paces and using equity raises to fund the strategy.

No new purchase was explicitly detailed in today’s announcement, but the message reaffirms Strategy’s long-term commitment to expanding its Bitcoin treasury. Strategy’s approach increasingly leverages digital credit instruments like STRC shares (highlighted in Saylor’s recent Strategy World 2026 keynote), positioning Bitcoin as “digital capital” to capture value from the $300 trillion global credit market while hedging against AI-driven disruptions to traditional assets.

AI Disclosure: Cryip uses AI-assisted tools to help refine language — correcting spelling and grammar and simplifying complex terms for readability.

We do this to make crypto topics easier to understand for readers at all experience levels. AI does not draft facts, sources, or conclusions. Every article is reviewed and approved by a human editor before publication. Read our full AI Use & Content Policy.

Disclaimer: Cryip’s content is strictly for informational purposes and does not constitute financial, legal, or investment advice. Asset references are not endorsements, and readers assume full responsibility for any financial decisions.
Tags: BitcoinMSTR
Prathi Kalpa

Prathi Kalpa

I focus on Web3 communication, social media coordination, and responsible crypto content. My work combines content creation with fact-checking practices, data journalism principles, and misinformation analysis. I aim to present blockchain and crypto topics in a clear, ethical, and accessible way, prioritizing accuracy over promotion and avoiding misleading or speculative narratives.

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